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Why are digital events worthwhile on LinkedIn? LinkedIn is a social network with around 15 million users in Spain. This way, professionals and companies from different sectors create a kaleidoscope of opportunities for digital events to reach their maximum potential.

So much so that LinkedIn has ...

From a very young age, I said I wanted to be a journalist, but I actually liked creative writing and inventing stories much more. I also paid close attention to advertisements. In fact, as an anecdote, I have some "advertising letters" saved that I used to write while playing when I was about 8 or 9 ...

Undoubtedly, yes. Aside from the emerging and novel nature of this marketing technique, its characteristics can certainly place it within the realm of the Growth Hacking methodology.

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But before explaining how and why we associate this LSS technique with the GH method, let's ...

An increasingly common way to differentiate different products or services in the market is through user privacy management. Companies have realized that, in addition to being a legal obligation, it's a competitive advantage.

It's important to remember that privacy shouldn't be an add-on to a ...

My main goal is for you to know how to detect or identify where the core of your personal branding strategy lies. To begin, we need to put this into context.

By now, we all know that the first thing to do when we decide to get started on our personal brand is to do an introspective study: of my ...

Business planning and strategy are essential and necessary when running and creating an online business. If you create a business without prior planning of its structure and objectives, it likely won't last long.

This is particularly important when creating an online business or if we want to ...

IM Digital Business School is transcending borders thanks to a successful academic agreement with one of Mexico's top three universities: Anáhuac. This agreement was reached after a thorough review of the quality of training and intensive work due to the institutional complexity involved in an ...

When the pandemic began, many thought online events would be temporary and that we would return to in-person events when it was all over, but some organizations and brands have opted to stay on screen after seeing its many benefits.

Of course, many events are starting to return to in-person ...

In today's post, we want to show you one of the biggest trends of 2022. A powerful tool for any brand, data-driven and a lever for growth within Marketing Departments. However, it's much more prevalent in B2C companies than in B2B ones. We're referring to Influencer Marketing or Influencer Marketing ...

Our students, through the internship agreement that IM makes with companies, get to work in prestigious digital agencies, as is the case of our Student Noelia, who studied our dual master's degree in Digital Communication and began her internship at Wunderman Thompson on May 13, 2021, the agency ...