Sale Leads

Do your articles have a byline and a short bio ? Apparently, these elements generate trust in the user.

The credibility of the article increases when someone decides to sign it: every time I sign an article I decide to "put my face on it", putting my credibility at stake.

An unsigned article, on ...

This is a great convenience for us marketers: since we are used to configuring our campaigns on Google, this feature makes our work much easier when we decide to use Bing too. In fact, we just need to import the Google campaigns that are already working on Microsoft Ads and that's it!

Fewer ...

We can all agree that testing is essential to improving conversion rates.

How many tests did you use for your forms?
However, the data shows that 36% of marketers do not perform any tests . Despite everything, there is still a certain difficulty in planning and managing experiments in b2b lead ...

People love to read stories . When you read a story, it is easy for you to imagine the context and believe that it is real. This influences your attitude and the way you think about it.

In fact Seth Godin has said it many times, “Marketing is no longer about the things you do, but about the stories ...

The ability to deal with buyer objections is one of the main qualities of a good salesperson: for this reason it is good to dedicate time and resources to knowing not only the product or service you are selling, but also the potential interlocutors.

Best practice in this regard requires the ...

We get it, launching new products is a challenge in itself and things can easily go unnoticed. However, learning how to write powerful new product introduction emails is a must if you want your launch to get the attention it deserves.

This post will help you understand how to build anticipation ...