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Measuring the impact of the email marketing campaigns we carry out is almost as important as carrying out the campaign itself . However, email marketing is constantly changing and this forces marketers to update and adapt to the new needs demanded by the market. And this involves adapting the ...

In a previous post we talked about optimizing four key elements: color, shape, message and its placement in the body area of ​​the email. In this post we are going to introduce some ideas and provide data about the shape of the Call to Action.
Generally, 3 types of Call to Action are used : images ...

We are facing an unprecedented event, the coronavirus has reached Spain and the rest of the world causing great havoc. Lockdown, shops and businesses closed and companies adapting at full speed to continue with their activity.


Without a doubt, it is a time when organizations, companies and brands ...

When we talk about Call to Action , we refer to that part of the email that aims to move the user to action once their attention has been captured and the main message has been transmitted. Today we will see 4 tips that can be of great help for your email marketing campaigns .

Use more than one ...

Above all, providing good service and providing the best experiences to consumers are the biggest challenges faced by all professionals who work directly with customers.

However, we know that it is not enough to simply serve, it is necessary to understand, delight, surprise and transform a simple ...

To expand your online reach and find potential new customers, it’s time to invest in Google Ads. Google currently holds around 87.36% of the search market. This means that achieving a good position on this engine can bring more visibility to your brand and increase the chance of new sales.

Using ...

Initially, opening an online store requires investments, such as a sales platform, digital security, and marketing. However, there is a business model in which e-commerce does not need to create inventory, the famous dropshipping. In this context, it is essential to invest in reviews in e-commerce ...

The aspects that we find in the financial sector are vast and complex, but in general terms we could summarize them as follows:

Comparative chart of banking system and non-banking system



For corporate banking, the objective is to expand its commercial activity, while private banking encompasses ...

Inbound marketing is a marketing strategy that focuses on attracting customers organically by creating valuable and relevant content. Instead of interrupting consumers with unsolicited advertising or intrusive tactics, like traditional advertising, inbound marketing seeks to attract consumers ...

When you decide to start an email newsletter, where should you start? The subject line, how often to send the newsletter, who to send it to, how to verify the effectiveness... Although email newsletters are inexpensive and simple compared to other marketing measures, there are many things to decide ...