Sale Leads

Millennials have been saddled with a lot of nicknames and not all of them are exactly gratuitous, unless you think of some as lazy, indecisive, narcissistic and the titles are in no way reflective of positive praise. Even though those opinions are little more than unpleasant stereotypes, there is no ...

We’ve been digging deeper into cognitive or intellectual intelligence and emotional intelligence over the past few months as business owners and leaders began to realize the importance of emotional intelligence, as much as standard measures of intelligence. The final marker of intelligence is called ...

So much effort and preparation goes into putting on an event . Depending on the size, it could be almost a year full of effort, sweat, and tears. The day of your event often feels like reaching the finish line. It just takes one last push until you're done. Until the last of your attendees walks out ...

The ultimate goal of any email marketing campaign is to drive conversion, so your email templates are critical to achieving your goal. Consider the following 10 foolproof tips from the Holy Grail of email template design.

Forget Links. Use Buttons.
The mistake many people make is sticking with old ...

To use graphics or not to use them – that is the dilemma for many in the marketing field. On one hand, graphics can be great visual statements that drive the message. They can be used as the communication piece embedded in the text using Photoshop; with the aim of furthering the narrative with ...

Now that you’ve taken an assessment and met with your team, the next step is to think creatively about meeting your campaign goals in the first quarter.

Objective #1: Sales

Loyalty Program – Small businesses still competing for customer loyalty would do well to have a loyalty program. If yours is ...

If we talk about online-learning patterns among men and women, focus and relevant content is key for any marketing channel and email in particular makes it simpler. Segment your lists correctly and understand the demographics you are targeting so that they feel that each email campaign is tailored ...

important, and it is also important to keep in mind that it is something very valuable. On the other hand, it is also important to understand the life cycle of your subscribers, as well as to have a clean list.

The life cycle of an email can be as short as two years. You may think this is a very ...

As we enter the final two months of the year, we begin to execute our seasonal marketing plans as there is a shift in sentiment towards our audience and even amongst ourselves. Along with the nostalgia we feel from all that has happened over the past year, comes the reflection on how far we have ...

The self-proclaimed glossy Jacobin magazine, Reason in Revolt, published a creative piece looking at demographic exclusivity. Titled “ 21st Century Victorians ,” the writer, Jason Tebbe, examines the niche in society that lives in yoga pants and does their shopping at health food stores. Much like ...