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In digital marketing we work with complex ecosystems and creative proposals, so we need tools to be able to organize our ideas and squeeze out their full potential.

In this article we are going to talk about a super useful technique for brainstorming and having a global vision of campaigns: mind ...

Customer loyalty is a key objective for companies seeking long-term profitability. Since retaining an existing customer costs much less than keeping a new one, it is worth investing in loyalty.

And to make this investment profitable, you need to have a customer loyalty program that is aligned with ...

A Digital Portfolio is a way to present your best work in an organized and easily accessible way, so that future employers and collaborators can quickly see what you do. A good digital portfolio is key to making a positive impression, so we tell you all the tricks to impress with yours.

The era of ...

By Tanit de Pouplana , published on May 24, 2022

Almost all marketing departments share the same goal: to achieve more results with less budget. Applying the principles of lean philosophy can help you achieve this.

Lean marketing is a strategy that is particularly suited to startups and SMEs, but ...

Knowing how to answer this question is essential, because we already know that in marketing, what is not measured does not exist. To help you out, in this article we share the 15 most important metrics in inbound marketing and give you advice on how to choose the most appropriate ones in each case ...

The Internet has come to revolutionize all areas of our lives, especially the business world, bringing with it a large number of sales opportunities and promotional possibilities such as digital marketing . The peer-to-peer model is a type of business that, thanks to technological advances, has also ...

Nowadays, marketing is all around us: banners, product videos, blog posts, Instagram images, podcasts and webinars… The environment is so saturated that it can be very difficult to stand out. But still, there are old strategies that continue to work as well as ever. Curiosity marketing is one of ...

It's been more than two years since TikTok exploded in popularity during the lockdown caused by the coronavirus pandemic. By now, its use in digital marketing is well established, but there are still many questions about how to measure the success of TikTok campaigns.

Unlike other social networks ...

Podcasts are a popular format. More and more content creators are encouraged to join this form of communication and, therefore, more and more podcasting platforms such as Spotify or Podimo are gradually emerging. In this context, it is essential to stand out from the competition by knowing how SEO ...

Account Based Marketing or ABM is one of the tools that has yielded the best results in B2B marketing. It is a strategy in which, in short, marketing and sales work together with the aim of providing high-value customers with a fully personalized purchasing experience.

In this article, so that you ...