Sale Leads

If you want your company to stay up to date with digital marketing trends, at Bannister Global we can help you achieve this and implement



Before explaining what web usability is , let's look at three common situations on the Internet, to see if they sound familiar to you. In the first, we arrive ...

Refining Machine Learning . If almost half of listeners discover podcasts through content recommendations, it is clear that platforms will have to improve their search algorithms to offer users content based on what they listen to, their interests or their age.
Transmedia podcasts and video podcasts ...

To try to be illustrative, I liked to use this analogy: “Imagine that you are planning to build a wooden house. You will have to design it and build it. Then you can enjoy it but you will have to worry about maintaining it, since wood needs certain treatments to withstand the passage of time or else ...

AI will fundamentally change many aspects of our work, and if this makes you uncomfortable, you are not alone. Public opinion is divided and some professional groups have literally panicked. While governments debate the regulation of AI, the technology is rocketing forward.

At Bannister Global, our ...

My 2020 marketing strategy: what to change?
Digital Marketing
Time to plan and execute your 2020 marketing strategy. At Atractto, your favorite content marketing blog, we are very happy to start this year by sharing tips with you to help you achieve your goals.


Why use digital marketing ...

1: You disappear from your potential clients' radar
Today, more than 50% of the world's population has access to the Internet, and every day more and more people use it as their primary tool for searching and purchasing products and services ( We are social ). If your business does not have a solid ...

Your goal
The public it is aimed at

The format (image, video, text, etc.)
Delivery, review and publication dates
Type of diffusion that will be given
Expected results vs. obtained results
Obviously, the objectives of the editorial calendar are in line with the immediate goals of the e-commerce ...

5.- Follow up on prospects and use e-mail marketing
One of the main functions of content is lead generation. A lead is a prospect interested in one way or another in your product or service, who gives you their contact information and who you can follow up on and focus on until they finally become a ...

Email marketing is one of the most important tools of Inbound marketing and, despite the passage of time, it does not become obsolete. However, it is important to look for new and attractive formats, and what is working best today is the video format.

Instead of filling the body of your email with ...

Since the departure of one of the pillars of Google Plus ( Vic Gundotra ) many rivers of ink have been written on speculation about whether Google would be thinking of ending its latest creation, just as it did years ago with Wave.

But Google Plus is constantly changing , the last change was made a ...