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List segmentation through email automation is the best way to send targeted, segmented, and relevant content to your customers, as it creates a sense of personalization for each subscriber. Additionally, being able to follow up with subscribers based on their interactions with your email marketing ...

More and more businesses are concerned about implementing this strategy correctly and there are even companies that dedicate a budget item to training their employees in this tool.

What does this mean? Email Marketing is not just about sending emails periodically to your list. True Email Marketing ...

We have been talking about the General Data Protection Regulation (GDPR) for some time now and the date of May 25, when it comes into force, is approaching. During all this time we have provided you with all the necessary information to adapt your email marketing strategy to it, so in this article ...

In our daily work, we regularly send campaigns, but we rarely think about the actions we should take once the campaign has been sent, for example, list cleaning.

Did you know that ISPs (Hotmail, Gmail, etc.) know that you are sending to addresses that do not exist and can harm your deliverability ...

According to data from the Inbound Marketing platform Hubspot, 75% of companies are committed to working with Inbound Marketing strategies in their digital strategies, while only 25% continue to rely on traditional outbound techniques. The use of Inbound Marketing methodologies allows them to get ...

You already know it: the bigger your contact list, the better your email marketing campaign will be.

However, “without a star list,” your campaign will almost certainly never be read at 100%, even if your list has great potential.

So where to start?

And that is the question that everyone cares ...

We know or suspect that you have already heard about Marketing Automation , and that you more or less have an idea about it. With this blog we want to get you started in launching your first automations with PRO Automations . Using this tool is simple, the complicated part is the strategy, that is ...

Email marketing is a powerful tool in itself, but even more so with the use of landing pages. These pages are the pages you put on your website where customers can connect from your email. On the front end, they allow you to keep your email copy to a minimum, as well as funnel customers to a page ...

Confused? No wonder at all! This is an example of an HTML email code. If you already know HTML you will recognize it immediately, while others will wonder what this is. The example is just a small section of a marketing email. This code, as you can understand, does not contain any images and colored ...

Although many people practice email marketing to promote their products and services, some do not know the difference between spam and opt-in email marketing.

Understandably, as time has progressed, many sources have blurred the line between opt-in and spam email for their own purposes. However, we ...