Sale Leads

Due to machine learning, cross-device analysis takes several days to be reflected in the management screen .
Click the clock mark (reflection time) in the upper right corner of the screen to check how long ago the analysis was completed and which linking rule was used.
For example, as of September ...

This is an evaluation method that uses "Ad Ebis," which allows for simultaneous evaluation while taking into account the two perspectives mentioned above.

1. Weight the evaluation with emphasis on the first contact
With Ad Ebis, you can select from the following weightings (conversion models) for ...

When evaluating advertising strategies aimed at potential users, we thought that the contribution to conversion (indirect effect) could be more accurately evaluated from the following two perspectives.

1. Contribution of first awareness
Due to the nature of discovery ads, it is difficult phone ...

If you are involved in marketing or advertising, you may have had trouble evaluating advertising measures aimed at potential users.
Measures aimed at visible users, such as search ads, can be evaluated by the number of conversions and CPA (cost per acquisition), but advertising measures aimed at ...

In order to smoothly introduce Salesforce, it is important to clarify the purpose of introduction. Salesforce has a variety of services and functions, and it is necessary to select the one that suits your company appropriately. If you introduce it without a specific purpose, it will be difficult to ...

A common problem and issue with the introduction of Salesforce is that the collected data cannot be utilized . Data analysis often requires specialized knowledge, and if there are no such personnel in the company, the collected data may not be utilized effectively.

There are several approaches ...

Small and medium-sized businesses that want to streamline their marketing efforts
Salesforce may be thought of as being for large corporations, but it is also suitable for medium and small businesses that want to streamline their marketing initiatives.

Salesforce is highly customizable, so you can ...

There are three disadvantages and points to keep in mind when implementing Salesforce:


Rich functionality, high barrier to entry
Data accumulation is necessary
We will explain in detail the disadvantages and precautions of each.

Business flow and rules need to be adjusted
First of all, it is ...

Another benefit of implementing Salesforce is that the accumulated data can be used to analyze the effectiveness of measures and improve sales activities. The dashboard and report functions allow for analysis from various angles.

For example, by aggregating and analyzing sales department ...

Until now, Yahoo! Ads only allowed audience lists to be shared between accounts for display ads, but as of May 31, 2023, audience lists can now also be shared between accounts for search ads . In this article, we will introduce the process from adding the function to actually setting it up ...