Sale Leads

Sales acquisition, especially in the B2B world, is extremely difficult. Thus, 96% of prospects conduct their own research - in self-service - before speaking to a sales representative, notes HubSpot, publisher of marketing, sales and customer service software, in its study The keys to sales ...

How does a player like Informatica, which has been operating for almost a quarter of a century, see the data revolution and, better still, how does it contribute to driving this movement?

MLT: It is true that Informatica has been present on the market for 25 years. This longevity is explained above ...

While 50 % of decision-makers in large companies in France declare their organization to be engaged in a data approach [7] , only 7 % of VSEs, SMEs, ETIs [8] have integrated data into their thinking and structured the data culture internally.

Complex, difficult to grasp, more often considered as a ...

The second involves building the reputation of pages on the Web, particularly through netlinking: building a network of inbound links to your site in order to increase its popularity. Google's natural referencing is very sensitive to quality backlinks: links inserted on influential sites and ...

SEO-optimized content with high added value is the key to achieving the best ranking in search results. It can be:
- Informational: Search for solutions to a particular problem,
- Directional: Seeking to reach specific pages or websites,
- Transactional: Making a purchase or reservation online, for ...

Do you really need a natural referencing (SEO) strategy when your name is Disneyland Paris ? The Love Brand believed for a long time that it did not, due to its notoriety. Often deprioritized, it was the Covid-19 crisis that created the necessary electroshock among the leaders of the amusement park ...

Beyond the anchor, Google evaluates a good backlink according to the site that hosts the link. The latter must deal with the same theme as the target page . If the issuing site is a general fashion blog, Google considers the link more qualitative if the link points to a shoe store.

The location of ...

The TV show dedicated to the digital transformation of companies, “Connecte Ta Boîte”, is back for a third season. The first episode will be broadcast on January 6, 2024 at 8:30 p.m. on RMC Story.



Aimed at business leaders and professionals, the show "Connecte Ta Boîte" is an original TV program ...

For security reasons, we will only reveal a general diagram of part of our security system in this article.

We install at least two servers: one for Wordpress and one to host the website in cache. The idea is to use the strengths of WP (its ease of use and its features developed by the community ...

Because it’s risky to move all your marketing to a new methodology at once, it makes sense to start in one small area. After all, you likely cannot afford to stop generating leads while you build the foundation for ABM. It takes time to profile your ideal accounts, identify the ones you want to land ...