Sale Leads

Lead generation should be considered one of your top priorities when setting business strategies. The reason? It's very simple, to get more clients, you first need more people to know about your products and services.

If no one knows what you sell, how do you expect people to buy? Lead generation ...

This is one of the most popular sources for finding funding where anyone can participate. There are websites dedicated to crowdfunding which offer access to many types of investors .



Each crowdfunding site has its own approach and way of incentivizing investors, so study each one carefully to ...

What is social selling? 15 years ago, if we had been told that we could buy using a keyboard and a screen and from the sofa, we would have thought that the person explaining it to us was crazy. However, it has been shown that the Internet + social networks have become the epicentre of commerce ...

Raise your hand if you don't like videos. If you asked this question in your office, surely no one would raise their hand, since we live surrounded by moving images. We find everything from videos of adorable kittens to trailers for films and documentaries, videos about songs, book trailers... and ...

SEM campaign for B2B companies, everything you need to take into account
Plan your SEM campaign
Before launching ads just for the sake of it, it is clear that you will need to take a number of elements into account in order to achieve the expected results.



To do this, the first step of all is ...

Optimize your LinkedIn profile for B2B, increase your sales and improve your brand reputation.

LinkedIn has now become the showcase for companies. Selling through this social network is becoming more and more common, especially for B2B companies. This is because it is an ideal network for ...

The union of both departments helps to have a more accurate vision of the Buyer Persona or ideal client , since the sales area normally has direct contact with the clients, and therefore, is more aware of their needs, interests and problems.

Most suitable content
By having a more curated view of ...

Having a Search Engine Marketing (SEM) campaign in your B2B technology company is undoubtedly a good solution to increase your sales . Paid search engine ads help in attracting new leads that can become customers.



The main objective of SEM campaigns is to optimize visibility and increase the ...

Preview, don't forget it
Below the subject line, in the user's inbox, they can see a snippet of the email. This preview should be informative, giving the user clues as to what they're going to find, but not revealing too much . Leave them intrigued so they'll want to continue. This way, you'll get ...

For word-of-mouth advertising to be effective, it must be combined with other Inbound Marketing strategies , such as content creation, to promote the brand. How will we get people to talk about us if they don't know us?



To do this, there are a number of steps you should take to make your word ...