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Laura Fischer is a marketing professor born in Mexico and recognized worldwide for her contributions to marketing studies and research throughout her professional career.

When it comes to marketing in Latin America, it is important to mention one of its main exponents, whose name is Laura Fischer ...

Want to learn how to use Google Analytics once and for all? Check out our complete guide and succeed with your metrics!

Before we get into the practical part of how to use the tool, it is important that you better understand what Google Analytics is.

GA is an online data analysis platform from ...

Growth Hacking is a term that is widely feared but at the same time arouses the curiosity of companies in various sectors, and in marketing it would be no different. Understand how Growth Hacking works in marketing teams.

Chances are, even without knowing exactly what it means, you've already read ...

Entrepreneurs know very well how important a business plan is, however many of them do not realize that developing a strategic marketing plan is equally important.

The strategic marketing plan focuses on winning over your consumers, it contains numbers, facts and objectives.

In addition, it ...

Our Marketing Manager at Rock Content developed a structuring model for the entire Digital Marketing strategy. Learn more below and apply it to your Marketing campaign!

If the title of this article interested you and you started reading, you are probably a person interested in starting your Digital ...

Finding good content is not easy, especially with the amount of unreliable content published. Learn how to identify one here!

Have you ever wondered what exactly is reliable content? We use this expression to refer to those texts on the Internet that contain truly valuable information. Reliable ...

I want to share with you some things I've learned as a proofreader on the community blog for almost a year!

If someone told me a few years ago that I would work with content production and review, copywriting, freelancers and content marketing , I probably wouldn't believe it and would think it was ...

A social media strategy today also needs to involve good investment planning and ad execution. Learn how to do this on today's leading ad platform: Facebook Ads!

Facebook did not become the largest social network on the planet overnight.

The resources that the network offers to connect people with ...

Marketing, like other areas of a company, requires objectives to work with a focus on delivering results.

When we include objectives in tasks or strategies, it will be easier to measure their performance. We must consider that they must always have a reason or foundation for existing and not just ...

VPS is the acronym for Virtual Private Server. These are virtual servers on physical hosting machines that offer superior performance to that offered by traditional hosting services. They deliver good performance at a more affordable price than dedicated servers.

Do you have a website? Are you ...