This is largely due to the high level of db center uk competition in the niche, as well as the lack of a systematic approach to search engine optimization of the site. Our specialists set themselves the goal of increasing the ranking of the web resource in Google and working on attracting the target audience to the website of the network of medical clinics. In the process of work, we also planned: correct technical deficiencies of the project; increase the number of key queries in Google top; check compliance with EAT parameters; build up your link profile. Progress of work Detailed research of the subject niche Modern conditions of website promotion in Ukraine indicated that there can be no single approach to all projects.

Therefore, at the first stage, our team performed a comprehensive analysis of the thematic niche and identified the closest competitors. Our specialists also conducted a technical audit of the web resource, objectively assessed its strengths and weaknesses. A separate area of work at this stage was the analysis of search queries. We saw that the medical center's website lagged behind similar projects because there were far fewer key queries in the work compared to other similar ones. Technical optimization of the site and expansion of semantics To increase the visibility of the Internet resource in search engines, we needed to correct technical flaws that were discovered earlier and work out the semantic core in detail.