What do we know about Black Friday ?
Black Friday comes from the United States and is celebrated on the fourth Friday in November, after Thanksgiving Day . This day was born after the economic crisis of 1869, during a great year of losses for both Wall Street and small businesses. The New York market saw the need to increase its sales and decided to launch big discounts after Thanksgiving, a good time to start Christmas shopping.
In November 2013, Spain began to adopt this New York tradition in many of its cambodia phone number data online stores, with notably beneficial results for this type of business. Today, we consider that the implementation of Black Friday is visibly widespread, both online and in physical stores.
Just by going out, turning on the television or surfing the Internet, we can realize that there is a bombardment of advertising related to this day. So much is the desire to increase sales that many stores extend these offers for weeks ( Black Week ) or even the entire month of November.
However, hidden within all this business are many frauds and scams, especially on the Internet. Not only do they filter ads related to Black Friday on our social networks or in our browsers, inciting us to make unnecessary purchases, but cybercriminals also take advantage of this to attract customers with the aim of making purchases in fake online stores.
These cybercriminals create online stores with eye-catching advertising and products, usually expensive, but with great discounts. A really juicy bait for customers who see these offers for Black Friday as normal . This practice is a clear example of social engineering .
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Tips for making safe purchases.
Below, we'll tell you some tips to put into practice if you make purchases on Black Friday .
1. Verification of the online store.
Check the key points of an online store to verify that it is a safe store:
Check if the page contains a digital certificate . If the page has a certificate, the navigation will be HTTPS , so your data will travel encrypted.
Check that product prices are not too far from reality.
Look for company information or legal texts on the page. If there is no real company information (NIF/CIP, tax address or company ownership), or a section on sales conditions, legal notice, privacy policy, among others, be suspicious.
Check that the website's design is not questionable. If there is no consistency, the quality of the images is low, the website imitates a legitimate page or the texts are poorly translated, these are signs that the site is a fraud.
If several payment methods are advertised , but in the end you can only pay with one, it is best not to make your purchase.
