21. Offer a guest checkout option
One of the most effective ways to reduce shopping cart abandonment is to offer a guest checkout option.
Many customers prefer to make purchases without netherlands phone number whatsapp the hassle of creating an account, especially if they are shopping on your site for the first time or making a quick purchase.
Forcing users to register can be a major deterrent, leading to cart abandonment.
Guest checkout provides a faster, smoother experience for customers. It also reduces friction and simplifies the process, leading to higher conversion rates.
FAQ
How do I calculate my cart abandonment rate?
Divide the total number of completed transactions by the number of initiated sales (add to cart). Then, subtract the result from one, and then multiply by 100 to find your abandonment rate:
Total Completed Transactions / Number of Initiated Sales = X
1 – X = Y
Y x 100 = Result (Cart Abandonment Rate)
What’s the average cart abandonment rate?
The average cart abandonment rate is 66.5%. This means that almost 7 out of 10 visitors who put an item in their shopping cart will leave your
