When we include objectives in tasks or strategies, it will be easier to measure their performance. We must consider that they must always have a reason or foundation for existing and not just be a "nice phrase" proposed but never achieved.
This is not an easy task, setting goals is not about aiming high or filling yourself with false expectations that are out of touch with the reality of the business.
Therefore, below I am going to tell you about what marketing lebanon email list 484456 contact leads is so that you better understand how to set marketing objectives for your company.
What is marketing?
Before we start talking about objectives, it's best to thoroughly understand what marketing is, right?
Marketing is a set of actions through which a company studies the needs or problems characteristic of a public , which can be a person or another company. From these, strategies are established to discover how to solve them through its product or service.
This area is then fundamental for a company in terms of attracting customers and its relationship with them to help its sustainable growth .
To achieve this, it is necessary to work with objectives. Below I will explain what you should take into account to put them into practice.
Marketing objectives
Although today there are companies that assign their marketing tasks to third-party companies, others carry it out internally, regardless of the scenario.
Having marketing objectives and monitoring their performance will be key to the success of a strategy.
Engage with your current customer base
If you are one of those who believe that what matters is selling and getting more and more customers, you may be surprised to know that the cost of acquiring more is much higher than that of keeping them.
The marketing department must have the ability to develop strategies with your current customers so that they become promoters of your brand, through unique experiences that allow them to identify with it.
Generate Leads or potential clients
When there is an effort to attract and nurture leads with commitment and ongoing support, marketing is able to increase sales possibilities by a significant percentage.
Through content marketing, the marketing department can not only learn more about a company's potential customers but also give them added value to the solution that the product or service offers to the public.
