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8. "Similar products" functionality
When your potential client has been carefully studying a card with a description of a product for a few minutes and then continued on his way through the site, perhaps he is interested in purchasing the product, but was not satisfied with the price or characteristics. Here the "Similar products" block comes to the rescue, where you can show similar products. It is better to let the buyer look at them from you than to go study the assortment of other online stores. Even if you have a very favorable price, it is not a fact that the user will return after going to competitors.
9. Special attention to upselling
In the case of household goods, upselling plays a big uk people whatsapp number role. There is a huge amount of small stuff that is of little interest to sell separately. But "in addition" it sells like hot cakes. For example, it is not so difficult to sell a bag / mouse / set of wet wipes for cleaning the monitor in addition to a laptop that costs 50 thousand rubles.
10. Articles in the blog of the online store, written by "Ot problemy"
It is important to constantly remind yourself that the consumer may not be looking for the product itself, but rather for a way to solve a particular problem.
Thus, the website of the Karcher online store developed by us has a blog for publishing articles on topics like “How to wash windows without streaks”. The company’s products act as an answer to these common questions:
These methods have proven themselves well and will certainly help you increase sales of household appliances in your online store. Now we suggest digging deeper, thinking about the motives of potential customers.
Motives of home appliance buyers
In advertising household appliances, you need to "press" on the motives that determine consumer behavior. These motives are associated with the criteria for choosing a product. Here are the most significant of them:
Durability. When buying an expensive refrigerator, you don't want to face the need to replace it in a couple of years. Therefore, it is important to focus on the duration of the warranty.
