Amazon continues to experience enormous growth in the bulk sms indonesia world of e-commerce. According to analysts, the platform owned by Jeff Bezos will be the third advertising force after Facebook and Google. In fact, advertising on Amazon means reaching more than 15 million people in Spain , according to the Amazon Study of 2018.
A very interesting fact is the one mentioned by Jordi Ordóñez: "On Amazon, searches are carried out in a purely transactional environment , so the budget they allocate to PPC goes directly to sales . "
Anyone who wants to sell more on Amazon should know that, with the growing popularity of the platform and the increase in competition on it, standing out is becoming increasingly difficult. However, with the right strategy , we can achieve higher positioning than our competitors and prioritize our products.
In our blog we have already seen several reasons why we should advertise on the e-commerce giant and also the new ad formats offered by its platform. Now we share with you for free an Ebook entirely dedicated to Amazon , where we explain how to sell more on Amazon and take advantage of this wave of growth. In it we are going to talk in depth about the following topics:
Below, we show you some of the content you will find:
Amazon Ads
Do you know what type of seller you are on Amazon and the characteristics of each type of seller? The two types of sellers that we can find are the following:
Vendor : If you sell your products directly to Amazon using Amazon Marketing Services (AMS).
Seller : If you sell products from the Marketplace through Seller Central Ad. In the first case, with AMS, you can create more complex campaigns, in the following formats:
If we focus on Amazon Marketing Services (AMS), we have different types of strategies that we can carry out:
When creating ads on Amazon, for them to work correctly, it is important to take into account a series of factors related to Amazon's own editorial line, such as those we explain in this ebook.
How does PPC work on Amazon?
On Amazon, the seller pays for effective clicks on the ads. On this platform, the quality and quantity of impressions are determined by a real-time system that analyzes the quality level and the maximum bid per click to be paid.
