7 tips to make your email marketing copy convert

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When a user opens an email or lands on a page, you have 3 to 5 seconds to capture their attention and convey an idea. Instead of using complex words or technical terms, use simple language. You can think of how you would say something to a friend and adapt it to the text. 2. Keep in mind that reading will be done diagonally Users tend to read emails from top to bottom and from right to left. Instead of structuring the office 365 email list text as if it were a written letter, break it up into content islands on either side of the email area. The more organized the information is, highlighting titles, subtitles and main content, the easier it will be to read.



3. Highlight benefits rather than functionality It is a basic principle of marketing to communicate the benefits that your product or service will bring to the user instead of highlighting the attributes of the product . 4. Align the text of the message with the subject If you suggest, anticipate or promise a topic in the subject of the email and once the user opens it, they find other content, you will create frustration. This frustration will increase the unsubscribe rate and decrease interest in subsequent communications.

5. In calls to action, convey action In a promotional email, a landing page or a website, calls to action must be compelling and encourage action. For example, you can use terms such as “buy now”, “contact us” or “request your catalogue”, etc. 6. Create a sense of urgency The expiration of a promotion or a limited quantity of product are elements that will help early decision-making. Therefore, do not hesitate to highlight these elements in your message when they are present in the promotion. 7. Review the texts Before validating a copy, review it and have it reviewed. It is likely that we have made some spelling, punctuation or syntax errors. A message with inaccuracies will damage your image and you will lose credibility.