If the title of this article interested you and you started reading, you are probably a person interested in starting your Digital Marketing strategy but perhaps you still don't know where to begin.
Did I get it right?
You don't need to hold yourself back because you don't know maldives email list 53359 contact leads where to start. I confess that when I first entered the Digital Marketing market, I knew very little about how to outline a complete strategy that would bring real results to companies.
The planning part is what really defines the actions that will be carried out as part of a strategic plan . Therefore, this part can never be forgotten, on the contrary, it must be structured and very well thought out.
So, I want to help you with that part!
I developed, together with my team here at Rock Content , a structuring model for the entire Digital Marketing strategy, which should be your starting point for your Marketing strategy.
Here I present to you the Digital Marketing Canvas, also known as CMD.
What is the Digital Marketing Canvas?
The "Canvas" framework became very well known from the Business Model Canvas, which is widely used by entrepreneurs who want to begin developing the idea behind their new entrepreneurial idea.
But, to put it more simply, Canvas works like a chart with all the details you need to take into account when planning your company's strategy .
Typically, it is with small boxes that "tell the story" of the business model that will be created, oriented towards future actions.
Knowing the importance that the Business Model Canvas has for entrepreneurs, we decided to create a unique and exclusive model for Rock Content called the Digital Marketing Canvas.
Digital Marketing Canvas
Download the free worksheet and evaluate your marketing knowledge
Similarly, the CMD is a framework designed to guide the initial phase of your online strategy. Below, I will give you a step-by-step guide on how to fill yours out.
How to fill out the Digital Marketing Canvas?
The CMD is composed of 10 fields:
Value proposition
Metrics (KPIs)
Buyer Persona
Channels
Key Activities
Tools
Associates
Content strategy
Total Marketing Budget
Expected result
