Aksi Marsovich
Intergalactic expert
The behavior of users on the Internet is constantly changing. Recently, they often prefer resources where they can find and also get an answer to any query of interest.
The first page of search results for many search queries is whatsapp data occupied by aggregator sites, search engine services and marketplaces. They satisfy user requests, have multi-million traffic, and therefore occupy the first positions in the TOP of search engines.
Let's take a closer look at what aggregator sites are and how to effectively interact with them.
What is an aggregator site?
This is an online platform that collects and structures information, as well as offers from different companies in a user-friendly form. Instead of searching for information on dozens of sites, you can find everything in one place, be it goods, services or other offers. On them, you can study, compare and sort several offers at once depending on your preferences.
The owners of such platforms receive profits from sales of goods or services of those companies that are located on their platforms. And the owners of the companies are given the opportunity to sell goods to a larger number of buyers.
The structure of aggregators mainly consists of the following sections:
main page with a menu, general information on products or services;
product catalog or page with a list of services;
pages with ratings, lists and reviews;
user's personal account;
information section with articles, FAQ or blog.
Types
Depending on the subject of the information provided, the following are distinguished:
News aggregators are a news portal that publishes information from news agency feeds, large media blogs, news sites, and social networks. For example, Yandex. News and Rambler/News. Such areas earn money by placing advertisements. However, due to the weak uniqueness of the published articles, the platforms have to compete with each other.
Product aggregators , or marketplaces, provide users with a wide selection of products. Popular ones include Yandex.Market, Wildberries, Ozon, and AliExpress. Such platforms receive a commission on sales paid by sellers on the platform, and sellers have good traffic and ongoing marketing support.
Air ticket aggregators are a platform where information about offers for selling air tickets is collected and sorted. The user can choose the most attractive offer for a flight. Profit comes from placing ads for related services, such as excursions, taxis, and real estate rentals. Example: platforms aviasales. ru, skyscanner. ru.
