As you sort through campaign data, seek to understand the cause of your bounced emails, by learning the differences beetween hard bounce vs soft bounce email marketing.
There are two types of bounces that can occur:
Soft email bounces: A soft bounced email takes place when your email is unable usa business email list to be delivered due to a temporary issue, such as:
The recipient’s email inbox is full
The recipient’s email server is temporarily down
Your email is too large
Hard email bounces: A hard bounced email takes place when your email can’t be delivered at all. Here are the most common causes of hard bounces:
The email domain is outdated
The email recipient blocked you
The email recipient changed their email address
Hard bounces are more problematic than soft bounces since they indicate a permanent delivery problem. For this reason, they’re the more pressing type of bounce to address during your email list management. While you may be able to re-engage soft bounce recipients with a later campaign, hard bounces present a lasting problem.
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#2 Clean Your Email Lists Regularly
What can you do about hard bounces to ensure your emails end up in the intended recipient’s inbox?
They should be removed from your audience. Even after taking this step, keep in mind that
your email list quality will eventually decline as time goes on. Some recipients may stop using the email addresses they provided you, due to changing jobs or losing access to it. Others may simply lose interest in opening your emails.
Removing these disengaged recipients can protect the quality of your email list. Weeding out inactive email addresses can also keep your bounce rate low.
Spring cleaning your subscriber list can be a tedious task, but it’s worth the time. You should commit to tidying up your email list at least once every few months.
