The truth is that there are so many variables that are difficult to control that could ruin your efforts. How do you protect yourself from those? There must be a right way, right? Well, there is, even if it is not really an objective method of protection, but rather a subjective method of reaction. In short, you must have a plan for how to behave in the event of a disaster. You have lost your data on one or more devices, or maybe on all of them. What do you do? How do you react? Is there a way to recover while minimizing the damage? Run simulations, find your ideal path and make it a company procedure to follow in the event of a crisis.
Now, just to give you an idea, here's an example of an error due to an unexpected variable...
We once had to import a new contact database into our C Level Executive List email automation tool , Active Campaign ..
The result? We now had compromised lists, tags, and fields, which had disastrous effects on our evergreen automations.
The last straw was that ActiveCampaign did not have a backup system accessible to users .
It still is, but we only discovered this after the damage was done.
In that case, our disaster recovery strategy was to contact the Active Powered team , the Italian ActiveCampaign reseller we have been relying on for years now.
Too bad that database was wrong and we realized it too late
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