Common trigger types include:

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Trigger types to use in your automated workflow
Setting up triggers for email automation is a crucial step in optimizing your campaigns.

Triggers are actions that initiate an email automation workflow, such as customer purchases or subscription renewals.


Form submissions: These triggers are activated when a user submits a form on your website, such as a sign-up form, a contact form, or another type of form.
Link clicks: These triggers are activated when a user clicks on a link in an email. This can include links to product pages, blog posts, or any other type of link.
Purchase events: These triggers are usa consumer email list activated when a customer completes a purchase on your website. This could be a one-time purchase or a subscription purchase.
You can also use custom triggers. They offer the ability to send automated emails based on customer behavior or specific business needs.

By creating custom triggers tailored to meet your unique requirements, you can ensure that your email campaigns are highly targeted and personalized. This, in turn, leads to higher engagement and conversion rates, further optimizing your email marketing efforts.

How to monitor and analyze email workflow performance?
Monitoring and analyzing your automated email workflow performance is essential. It’s important to track the following metrics when utilizing an email automation workflow:

Open rates: the percentage of recipients who opened an email out of the total emails sent
Click-through rates: the percentage of recipients who clicked a link in an email in relation to the total number of emails sent
Conversion rates: the percentage of recipients who completed a desired action (e.g., making a purchase) after clicking a link in an email