You should also keep ecommerce SEO principles in mind while you’re optimizing your product pages, since using the right keywords can ensure you show up on the first page of search engine results. You can always use the Google Search Console to see where you can improve your site to perform better.
Customers definitely expect to see pricing, size, and availability information on your product page, so make sure all the relevant info is easy to find.
It’s also a good idea to provide denmark customer email list your shipping information, delivery times, and return policies. You don’t want someone to assume they’re going to get free shipping and then find out they’ll need to pay on the checkout page. Confusion like that leads to lots of abandoned carts.
5. Calls-to-action
Your calls-to-action are how you move your visitors from a product page to the next step of the customer journey.
First of all, ensure that your CTA buttons stand out and are easily clickable on both desktops and mobile devices. You also want to use simple, straightforward, and persuasive copy, like “Add to cart” or “Buy now.”
6. Trust signals and security badges
Finally, you should display all the relevant trust signals on your product pages. Seeing secure payment icons, SSL certificates, and recognized industry certifications will make your potential customers feel more comfortable ordering from you.
7 best practices to optimize your ecommerce product pages
Now let’s take a look at 7 best practices that D2C ecommerce brands can use to enhance their product pages.
- Board index
- All times are UTC
- Delete cookies
- Contact us