5 Website Personalization Best Practices to Captivate Your Visitors

[Shakil1984]

Caraway value proposition
The idea for Caraway was born after founder Jordan Nathan had trouble finding quality cookware that wasn’t coated in harmful PTFE or Teflon.

With this basic idea—giving consumers access to healthier cookware options—Caraway raised $35 million during a funding round in 2022. But in order to get to that point, the company first had to get their name out there and build a customer base.

That’s why we’re going to check out the marketing tactics that Caraway used to get on the map as a startup company.

By taking a look at Similarweb, we can japan consumer email list see that organic search, paid search, and social media were the top channels Caraway used to drive new visitors to their website. In this marketing breakdown, we’ll take a look at each of those channels.

Caraway marketing channels distribution
Shortcuts
Get organic traffic from branded and non-branded search
Use paid search to drive more immediate sales
Get the most out of social media
Focus on website CRO
1. Get organic traffic from branded and non-branded search
Let’s start by looking at Caraway’s most important marketing channel: organic search.

Like many ecommerce businesses, Caraway invests a lot into search engine optimization as a way of driving traffic to their site.

Here are Caraway’s top organic pages and the search keyword that brings the most traffic to each page: