Vanessa Fox & JaneandRobot

[zihadhasan012]

Vanessa was the creator of Google's Webmaster Tools platform and her new company, focused on making SEO accessible to developers, has held a number of industry events. Obviously she's kicking butt. Tim Cadogan & OpenX.com Tim was a search executive at Yahoo! before moving on to lead OpenX, an ad-serving platform. There may not be a great need for SEO here, but Tim probably knows some folks who can help if they do want to leverage organic search to drag in more targeted leads.


There are many other examples, but I think this qatar mobile phone numbers database is a decent start. If you've got others to share, we'd love to hear about them in the comments. I recently read Nudge (Amazon US & Amazon UK), a book that got quite a bit of press coverage here in the UK after inspiring some political decisions on both sides of the floor. Its core premise is that human decisions are not taken on pure economic terms (though economic factors do play a large part as presented in books such as Freakonomics and The Undercover Economist) (*).


The authors introduce a concept of choice architecture which is defined as differences in the way that decisions are structured or presented that can change the outcomes even while having no (or negligible) impact on the economic preferences of the chooser. The simplest examples of this that stuck in my mind were: research has shown that people choose different amounts of dessert depending on where it is positioned relative to other food in cafeterias. There is no particular rational reason why you would want to eat more dessert depending on where it is positioned (indeed most of us would probably like to think we were immune to such manipulation) but it's apparently a widespread effect employees apparently save more as a proportion of their salary when paid every other week versus being paid monthly - even when their salary remains the same on an annual basis.