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When should we start our Christmas strategy?
Email Marketing for Christmas 2019
1.- Define your goals for Christmas 2019
2.- Analyze the results of previous campaigns, and learn
3.- Study and analyze how your campaign will be
4.- Schedule your actions
5.- Segment, personalize… and send!
When should we start our Christmas strategy?
But this data would not make sense when applied to Email Marketing if we do not add something else: 8 billion emails from hundreds and hundreds of retailers were sent to their respective databases in Q4 of 2018 , where sales - in the first half of the Christmas campaign - grew at a higher speed than in the second half.
And how can we apply this to Email Marketing? Easy: if all this data was binding on the last quarter of last year, with hundreds and hundreds of emails sent through mass mailings, and, even so, the result in terms of sales level was not as expected, it is because there is still much to do, and much better! And, to do so, we must also start - as soon as possible - with our Email Marketing strategy for Christmas.
In fact, the ideal would have been to start defining our Christmas strategy in September. But if you haven't done so yet, don't worry! In this article we will give you some clinics email list useful tips so that you can get good results at Christmas this year. But, remember (always) that the more time you have to define strategies, the better.
How to properly manage your customer databases?
Email Marketing for Christmas 2019
If there is one positive thing about Christmas, for brands, it is that it is a time of year when users are 100% predisposed to receive information about all kinds of products or services, so it becomes a great opportunity for brands to be receptive, and we are no longer just talking about sales issues, but also in terms of loyalty.
Therefore, if we at Mittum had to give you some advice to start developing your strategy, we would base it on the following pillars:
1.- Define your goals for Christmas 2019
Before starting any Email Marketing campaign (or any other tool), it is necessary to be clear about the goal we want to achieve . Increase sales, increase the number of customers, build loyalty, etc. Define what your objectives are, and then make everything revolve around achieving them.
2.- Analyze the results of previous campaigns, and learn
Before taking any action, you need to learn from your mistakes in previous years. So you should dust off the results of your Christmas campaigns from previous years, and analyze questions such as the following:
Detect strengths and weaknesses .
Analyze which content was most successful in terms of clicks, openings, purchases, etc.
What issues led to the greatest openings?
3.- Study and analyze how your campaign will be
Nowadays, there are many types of campaigns applied to Email Marketing, all of them different depending on the objective you pursue as a brand : promotional campaigns, greeting campaigns, gifts, raffles, games, etc.
For example, if your brand's goal is to reward the loyalty of your followers, then you may be interested in sending out a free email. If, on the other hand, what you are looking for is to increase your level of sales, you can send out an email in which you carry out raffles for purchases, for example.
How to create the perfect newsletter in 5 steps
4.- Schedule your actions
As you may already know, no strategy (no matter how simple) should be communicated at random in terms of time and date. You must schedule your actions and define in what order to carry out each communication .
5.- Segment, personalize… and send!
Coming to point 5 of our article, where we have everything ready to start with our communications, it is time for you to put into practice something that we always emphasize excessively in this blog: the importance of segmenting and personalizing your mailings.
And, of course, take into account those small aspects that are equally important: such as the subject line , the preheader , the images and videos , the absence of excess text, the unique CTA, etc.
In addition to all of the above, we also want to mention how great it can be for your brand to carry out complementary Online Marketing actions . Without a doubt, Christmas is a time that will allow us to boost the results of our business and position our brand. And, with the predisposition with which we find society, it is much easier for brands to approach us - for example, with a warm greeting - and achieve loyalty or offer exclusive promotions that increase our sales and, ultimately, also allow the brand to gain reputation and position itself in the market.
