Playoffnations closes a historic 2023: one million euros in funding, 3 prizes and more

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If there is one expression that sums up 2023 at Playoffnations, it is “turning point”. The Valencian startup has reached several milestones in the year that they are closing, including a second round of investment worth 1 million euros and three prestigious awards in Spain and Latin America for campaigns with clients such as Kellogg's and McDonald's.

2023 began with the definitive establishment of the company in Madrid after three years in the Valencian Community. In this way, from the capital of Spain, Playoffnations has established itself as an henan mobile phone numbers database unconventional advertising agency whose objective is to unite brands with Generation Z , taking them organically to the digital platforms where these young people have the greatest presence, such as Twitch , the Roblox universe or the Fortnite video game.

Precisely for its work in these latest virtual environments, the company has been recognized nationally and internationally in 2023. On the one hand, at the IAB Spain Playoffnations Inspirational Awards in October, it received the bronze award in the Gamified Entertainment category for its Mansión Krave project, developed for Kellogg's in Fortnite.

Almost at the same time, the agency won two more bronze awards at one of the leading advertising festivals in Latin America, El Dorado , for the development of the McDonald's Land universe in Roblox together with PublicisPlay and AMC Networks. Specifically, Playoffnations was recognized in the categories of Entertainment Music and Sports Gaming and Creative Commerce: Metaverse, New Realities and Emerging Technology.