Arce Media-Auditsa has published a report that compiles data on online advertising investment for the month of October 2022. To prepare it, it has analyzed a total of 5,483 brands and 28,675 advertising creatives launched on the internet in this period.
The study focused mainly on the sectors of Public and Private Services (1,214 brands analysed and 4,8851 creative works), Automotive (167 brands and 2,766 creative works) and Distribution and Food (685 brands and 5,301 creative works).
The most widely used type of digital list of qatar cell phone numbers advertising on the Internet in October was display advertising , which reached 72.32% of the total compared to 27.68% for video . Direct media buying was much more popular than programmatic advertising (71.47% versus 28.53%, respectively), although the latter promises to have a long way to go in the coming years.
Brands and websites with the most advertising on the Internet in October
Thus, the organisation that has achieved the greatest investment in the Internet in October has been the Ministry of Health (Government of Spain), with 2.97% of the total analysed. El Corte Inglés , with 2.2%, occupies the second position in the ranking and the car brand KIA , the third, having invested 2.10%.
Behind the TOP 3 in the ranking of brands are Iberdrola (2.06%), Community of Madrid (1.96%), Caixabank (1.93%), Alcampo (1.71%), BBVA (1.37%), Naturgy (1.36%) and AENA (1.32%).
On the other hand, the website that has hosted the most digital advertising on the Internet has been YouTube , which leads the ranking with 15.92% of the total. Some distance behind are the newspapers Marca (6.31%) and El País (6.17%).
Display continues to outperform video in digital advertising in October
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