Real estate: be more visible thanks to e-reputation

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The e-reputation of your real estate agencies corresponds to their digital showcase. It is what transmits their reliability, their credibility and the quality of the customer journey. Of course, this happens online.

In the real estate sector, online reputation is even more important than in other sectors. Indeed, real estate projects often represent significant sums for clients, as for a purchase or a sale. They therefore take the time to choose and find out before choosing the real estate agency to whom they will entrust their property. As proof, 30% of individuals who contact a real estate agent first consulted online customer reviews of professionals in the sector 1 .

A high-performance e-reputation also allows you ecuador mobile phone number list to be better referenced and increase your online visibility . Let's find out how.


1. Customer reviews: the basis of your e-reputation
2. Social networks: daily visibility
3. Presence management: local credibility
4. E-reputation monitoring: controlling your online presence
Conclusion


real estate customer reviews

1. Customer reviews: the basis of your e-reputation
To begin with, your online reputation obviously depends on your customer reviews in the real estate sector . They are the foundation of your e-reputation because they are the ones that consumers consult to form their first opinion about your real estate agencies .

Did you know that 88% of consumers look for online reviews before choosing a local service 2 ? And that going from 3 to 5 stars gives businesses 25% more clicks on Google 3 ? Indeed, Google highlights businesses with a good e-reputation and positive customer reviews convince prospects to contact this real estate agency rather than the competitor. So the advantage is twofold!

You should know that 3 criteria come into play to improve your local visibility thanks to customer reviews . The freshness of the comments, the number of customer reviews (minimum 70) and the overall rating. Customer reviews also represent 16% of the ranking on Google 4 . They are therefore very important to increase your local notoriety in the real estate sector which is very competitive.



real estate customer reviews

Example of a customer review in the real estate sector


Note that customer reviews from social networks are also visible on Google, like those from your local Facebook pages. They fuel the e-reputation of your real estate agencies in the same way as Google reviews .

To boost your online reputation through customer reviews, we recommend that you implement a customer review collection strategy as well as review management .



social networks visibility e-reputation

2. Social networks: daily visibility
It is impossible to ignore social networks to fuel e -reputation in the real estate sector . They are essential.

Social media animation allows you to create a link with a community of followers . By developing your local communities, if these followers need the services of a real estate agent, they will turn to your teams. In addition, they are a source of recommendations in their networks.

Know that 72% of companies have increased their turnover and in-store traffic thanks to social networks 5 . And that when customers feel close to a brand, 57% of them increase their spending on this brand 6 .

Let's say you regularly post on Facebook and highlight members of your local teams in turn. When one of your followers wants to rent a place, they'll more easily reach out to Marc (your basketball-loving real estate agent ) because they'll feel close to him and like they know him. By developing your local visibility in this way , you capitalize on proximity.

We advise you to feed your social networks with regular content such as posts about your local teams, local promotions or even properties sold, purchased or for rent.

facebook post real estate sectorExample of a Facebook post

Finally, don't forget to reply to comments under your posts and to private messages.



3. Presence management: local credibility
E -reputation in the real estate sector also corresponds to a strong online presence . It is reassuring for a prospect to see that your real estate agencies are present on different platforms.

To do this, create Google My Business listings and local social media pages for each of your agencies. Also consider creating listings on local online directories such as seloger.com, Ouest France Immo, meilleursagents.com or monbien.fr.

local directories google search results

Example of a Google search with local directories in results

Being present on all of these channels increases your credibility and your local anchoring . And your visibility is improved because your real estate agencies stand out in local searches!



real estate reputation monitoring online presence

4. E-reputation monitoring: controlling your online presence
To be visible and properly manage the e-reputation of your real estate agencies, you need to know what is written about your establishments.

For this we advise you to carry out an online reputation audit :

Search for your brand name on the internet and see the results.
Take note of all your customer reviews (Google files and social networks).
Analyze your social networks. Do you have communities of followers? What do Internet users say about your agencies?
Use an e-reputation audit tool that brings together all these elements for you, offers a summary and recommendations.
Remember, a well-managed online reputation means better local visibility and a better brand image for your real estate agencies!



Conclusion
Being visible in the real estate sector thanks to your online reputation involves different elements. You must start by taking care of your customer reviews which represent the foundation of your e-reputation . You must also be active on social networks to animate communities of loyal followers. You must work on your presence management by being visible thanks to Google listings, local pages on social networks and local online directories. And finally, you must regularly carry out e-reputation audits to always know what is being said about your real estate agencies .

To save time, you can rely on a local marketing platform like Digitaleo. This all-in-one tool allows you to manage customer reviews, social media presence and carry out precise e-reputation audits.