It is considered the equivalent of Instagram and has now become one of the most essential platforms that young Chinese people use before purchasing products. With this social network , companies have an opportunity to attract the interest of the younger generation in China and optimize social media marketing strategy.
What is Xiaohongshu?
Xiaohongshu was founded in 2013 and now has a 15% market share in China's e-commerce market.
Similar to Instagram, this social network allows users to share product reviews and post about their lives in the form of images, texts and videos.
Brands can also set up their in-app stores and attach shopping links to their posts, and even host live streams to interact with customers in real time. In addition to creating content on their official accounts, businesses can also collaborate with influencers on Xiaohongshu to promote their products or services.
Many young Chinese consumers rely on Xiaohongshu influencers as reliable sources of recommendation when making purchasing decisions. Therefore, brands can precisely target their customer segments by finding the right influencers.
How to open an official account on Xiaohongshu?
To gain more credibility and offer a guarantee of authenticity, companies have the option of opening an official account.
Companies that want to open an official account must create a personal account and then submit certain documents to Xiaohongshu , including the company name, logo and trademark, Chinese legal entity, name, contacts and signature of the owner.
Once the documents are approved, the social network allows you to open a store and provides training to help you sell on the platform and optimize your results.
How to advertise on “Chinese Instagram”?
Xiaohongshu offers brands different options for advertising. They can promote their products through paid influencers, organically through messages launched on the platform or through conventional advertising.
Traditional advertising may be the safest way to start selling products and services on this social network.
There are two ways to do traditional advertising: pop-up ads or in-app ads.
Pop-ups are displayed when the Xiaohongshu app is opened . The ad also gives access to the brand's store directly by pressing a small button at the bottom of the page.
