The NFT industry is expanding like wildfire and more and more brands are taking a bite out of these digital assets. One of them has been Mó from Multiópticas .
The firm has launched two models from its latest collection with Alejandro Palomo in NFT. This is a way of providing authentic and exclusive digital pieces for collectors, offering a way to have a unique and unrepeatable property.
"At Mó we wanted to join this universe as a list of real cell phone numbers demonstration of our value for innovation and our desire to be present in this digital world ," the company says.
In order to have a presence in this universe, the company has presented its first collection. The model is named after the designer, Alejandro, who says that it is his most daring bet.
With an oversized silhouette and a style reminiscent of the 1970s, the NFT can be found in green or white tones. Of course, as expected, it is about glasses, the field in which Mó specializes and in which it seeks to differentiate itself.
The NFT trend has flooded fashion in the last year and Mó de Multiópticas already has these assets available for a price of €49 , the same as the physical glasses model, in the OpenSea Marketplace . It can also be accessed through a link on the firm's website.
The impact of NFTs and the digital and virtual universe is reflected in the celebration of the Metaverse Fashion Week in Decentraland . This is a version of Fashion Week from the aforementioned metaverse. Fashion brands such as Mango or Dolce & Gabbana have joined this event.
Mó de Multiópticas surrenders to the feet of NFTs with these exclusive (and digital) models
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