Always collect and analyze data after

[hasanthouhid0]

However, interestingly, this does not reduce the level of engagement of their audience. The secret to success lies in the mastery of storytelling and creative delivery based on the real pains and needs of subscribers. For example, bloggers such as Vlad Shevchenko, Dasha Kubik and Nastya Eliseeva demonstrate the effectiveness of this approach, harmoniously combining advertising content with interesting stories. 7. Ignoring analytics: the “black hole of results” An equally important mistake is underestimating post-campaign analytics. Many brands end their collaboration with influencers at the content publishing stage, without paying attention to the results, analytics, and insights. But without phone database proper analysis of the results, it is impossible to understand what was successful and what was not.

How to avoid? the campaign is over. This could be analytics of interactions with publications, engagement rates – ER, clicks on links, sales, etc. This data will help you not only evaluate the success of the current campaign, but also improve the following ones. P.S. A tip from us – pay attention to good old ambassadorship. In our experience, this format of interactions often shows much better results than separate interactions with the creator. 8. “Product Placement Without a Soul”: Horror of the Past Product placement was once the go-to tool for influencer marketing, but that time is over. If your brand simply appears in a frame without interactivity or emotional engagement, it can become a real “horror” for the audience.

People no longer respond to emotionless product demonstrations — they want stories, interaction, and more than just a logo. How to avoid? Create collaborations not only between a brand and a blogger, but also between several bloggers at the same time; Join forces with other brands that interest your audience and complement collaborations with influencer marketing; Use artificial intelligence to create innovative content that will not leave you indifferent; Enhance your content with quality production and integrate it into your promo; Attract bloggers to dynamic formats, such as YouTube Shorts or TikTok (* TikTok promos are not yet available in Ukraine). Conclusion: Turn horror into success Halloween is a great time to remember how important it is to avoid “scary” mistakes in marketing campaigns.