Today, it is not enough to have a

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Business Idea and Design
Business Idea and Design
Digital Media is also an integral part of the digital strategy . presence on social media, but it is necessary to know how to exploit these channels to reach the right audience with the right message at the right time. Platforms such as Facebook, Instagram, LinkedIn and YouTube offer numerous advanced targeting tools that, if used correctly, can lead to a significant increase in conversions. A perfect example is that of Nike , which used Instagram advertising to promote new shoe models through influencers, thus creating an online buzz that drove sales.

Another aspect that should not be underestimated is Digital Data . Every online interaction generates a huge amount of data, which if analyzed correctly can provide extremely useful information to overseas chinese in usa data optimize the digital strategy . Data relating to user behavior, purchasing preferences and interactions on social media are a treasure trove from which companies can draw insights to improve the customer experience and optimize their marketing campaigns. For example, analyzing navigation data on an e-commerce website can reveal which pages are the most visited, which products are added to the cart but not purchased, allowing the company to act promptly to correct any problems.

Finally, the last pillar of the 7D framework is Digital Technology . Technologies such as artificial intelligence, augmented reality, chatbots, and blockchain can play a crucial role in digital strategy . For example, fashion companies are experimenting with augmented reality to allow customers to virtually try on clothes before purchasing, thus improving the online shopping experience. Or, AI and machine learning technologies are being used to personalize the shopping experience, suggesting products based on users' previous behaviors.