Don’t forget to leave time for A/B testing and data collection

[zihadhasan012]

Assets: Make sure you have all visual and written content approved and ready to publish when it’s time for the campaign. Technical aspects: Make sure your website can handle increases in traffic, because there is no point in running a campaign if the purchase process is interrupted by some failure. 4. All in responsive Beach, pool, mountains… It doesn’t mean total disconnection.


Many people will take a break from school, university or anguilla email list work, but they won’t leave their phones behind. That’s why you should focus all your efforts on mobile marketing. Analyze your metrics and determine which device users interact with your content from. It's very different from how they interact with it on a mobile device or a desktop computer. If your traffic is primarily mobile, you should consider a mobile-first design .


That is, your website should be designed for mobile users and should adapt to larger devices such as a desktop computer. According to the 'Digital Report For Colombia 2022' published by We Are Social and Kepios, there are 60.83 million connected mobile devices in Colombia. Of that total, about 76.6% are active users on different social networks such as TikTok, Instagram, Facebook, among others. A great opportunity for your company to invest in mobile advertising.