Being too intense can be very costly and, in some cases

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Annoying for your target customer. You must choose well the frequency and at what moments you are going to impact your audience with your message so that it is remembered, relevant and impactful. How to say it to be more effective? Your brand must have a defined tone of communication, based on a personality that is consistent and that generates trust and affinity with your clients.


The lyrics of a song do not define the music with which it i antigua and barbuda email list s sung. This is why the perception of a lyric changes drastically when you hear the same song in a rock version or when it is played in a salsa rhythm. What does this mean? Simply that you need to define the tone and type of language your brand uses to convey its messages.


For example, if you intend to compliment someone who looks good in a certain color, you can do it in different ways that change perception: Way 1: “That red looks great on you” vs. Way 2: Oh, you wearing red and I’m craving this. Clearly choose the language and tone your brand uses to reach the right audience. Once again, keep in mind the context (moment and means of communication) to choose the right tone.