marketing message. For example, a

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zed clothing store can launch its spring/summer campaign by addressing all of its contacts, then only present its skirts to the women in its database, before talking about its bikini line to women aged 18-40 living in its primary catchment area. Each time, the recipient will receive a personalized message on which their first or last name will appear.

An SMS and email platform allows you to monitor the performance of a campaign in real time, in particular by recording the reception, reading and click rates. These indicators will allow the retailer to correct certain elements of their communication and to strengthen the impact of their communication plan.

To contact customers and provide them with interesting information about the activities of a point of sale, it is necessary to use traditional media and others, more current. On the web, it is necessary bahrain telemarketing data to implement local referencing methods and distribute quality content. Here are 10 elements to take into account to establish a good relationship with your consumers.




10 methods to contact your customers
1. The customer database
This is the main tool a retailer needs to develop a good customer file. To be useful, it must be able to be segmented around different criteria such as gender (woman/man), age group, place of residence, family situation or type of consumer (using software that records and analyzes customer purchases). A database is created at the point of sale and by renting customer files.

To help you get started creating your customer file, feel free to download our customer database excel file.



2. The online site
Contacting customersWith an annual turnover estimated at over 70 billion in 2016 and growing by almost 20%, it is now impossible to ignore e-commerce. There are therefore