Reclame Aqui and Google Shopping have joined forces: pay attention to reviews

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Tools , Internet , profits , marketing , Digital Marketing , social networks , sales
If your business has the bad habit of ignoring negative reviews online, it's time to rethink this practice. Google recently announced that it would include product reviews made by Reclame Aqui users directly on Brazilian Google Shopping profiles. In practice, all the stars in the descriptions on the information panel will be integrated, impacting the reputation of brands in searches, opinions and reviews.

The Importance of Online Reviews
The study “The State of Google Reviews” conducted by SOCi showed that 89% of people check reviews before making a purchase – and if you increase the number of positive reviews by 10%, the result could be 8.8% more sales. The math is simple; for every 10 new reviews received, the chances of influencing a sale increase by 2.8%.

Impact on Sales and Reputation
For Ediney Giordani, communications specialist at K AKOI netherlands phone number database Comunicação , this movement reinforces the need for companies to monitor online interactions made by Internet users, mainly to avoid losing sales:

“Do online reviews influence a company’s revenue and traffic? A lot. People look at reviews before making a purchase decision, and Google Shopping is one of the biggest showcases. With this change, all internet users who want to buy something can have the help of reviews, which allows us to create a strong connection of trust in all products.”

High Ratings
What is expected with the change, on the part of Reclame Aqui, is that more than 250 thousand reviews of more than 1,500 retailers will happen every month and be collected by Reclame Aqui Reviews. The integration is already in effect, but it is not new.

Google Shopping has been including these reviews made by Reclame Aqui in its e-commerce ranking since 2021. Therefore, the better the level of reviews a store has, the better the ratings it receives.