Amazon will sell through TikTok: what does your business need to do?

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For years, media experts have been saying that social media is the future of shopping — and it looks like that future is finally here! Amazon has decided to change the game with Project Handshake , partnering with TikTok and Pinterest to sell directly on social media. Now, users can purchase products from ads on the platforms, without having to be directed to the e-commerce giant’s website.

Ediney Giordani, communications specialist at KAKOI Comunicação , explains that this change by Amazon is a response to the recent growth of 20% in the last quarter, considered low by the company's standards:

“It works like this: anyone interested in a product advertised on these social networks will be able to connect their account to their Amazon profile to complete the order, including payment. The new feature includes not only TikTok, but also Facebook and other popular social networks around the world.”

Buy Without Leaving Social Networks
Ediney explains that this movement of sales netherlands phone number database through social networks follows a strong trend: people do not want to leave their apps because of an ad click, regardless of the quality of what is being offered.

With this new feature, it is more evident that investing in creative ads on social media can guarantee greater brand exposure and sales:

“Social media needs to be professional, just like ads, because it improves both engagement and credibility. In one fell swoop, Amazon has integrated its e-commerce infrastructure with the reach of social platforms, all under the umbrella of convenience that Internet users are looking for. This integration needs to be on the agenda for your next ad campaign.”

What Does Your Business Need to Do?
To keep up with this trend and stand out on social media, your business should focus on a few key strategies:

Invest in creative and interactive ads: Amazon is improving the design of its ads with features like interactive carousels, which according to internal research increase click-through rates by 70%. Your business should also take advantage of these tools to capture the attention of your audience.
Social media integration: Connect your e-commerce infrastructure with social media. Just like Amazon, facilitating the purchase process directly on social media can significantly increase your sales.
Keep your social media professional: A professional presence on social media improves engagement and credibility. Invest in quality content and a well-designed strategy.
Keep up with new shopping trends: Be aware of technological innovations and changes in consumer behavior, such as the growing preference for shopping without leaving social media apps.
With these strategies, your business can take advantage of the opportunities created by the integration of e-commerce with social networks, as Amazon is doing. Be prepared to adapt your campaigns and maximize your sales in this new digital scenario.