Google advertising is a fundamental tool

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Advertising with Google, what it is and what it is for
Making Google Ads is a service made available by the famous search engine to produce an immediate increase in the visibility of a website.

Formerly known as Google Adwords ,for companies that want to promote their products, services and brands online and offline, internationally, nationally and locally to gain immediate visibility on search engines , increase web traffic and conversions.

However, as I have already highlighted elsewhere, it should not business owner lead be considered a stand-alone activity but supported by other activities related to SEO . SEO ( Search Engine Optimization) is essential to obtain lasting visibility on search engines, and therefore cannot be neglected if you have positioning objectives. On the other hand, advertising on Google is also important to achieve short-term objectives, quickly and safely.

Therefore, the ideal would be a combination of the two activities : on the one hand a web advertising campaign on Google, with profiled users directed to the site or a landing page , and on the other, SEO work that strengthens your online presence.

As you already know, Google is the most important search engine that, through good SEO work, allows websites to gain visibility and reach the top positions in search results, but it is also a company that can provide paid visibility , making various spaces available. Google Ads is one of these. By creating a Google ad campaign, by carrying out certain searches, users will be able to arrive directly to your site.