Women make up about 70% of their customer base

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This demographic typically includes people who are active and involved in fitness, yoga, and wellness. Age: Lululemon primarily targets younger to middle-aged adults. Its core audience falls within the 18 to 35 age bracket , consisting of Gen Z, millennials, and younger Gen Xers who prioritize a healthy lifestyle; Gender: Historically, Lululemon has been known for its women-centric offerings, accounting for a significant portion of its sales.


However, the brand is increasingly appealing to men, with marshall islands email list a growing lineup of products designed specifically for male fitness enthusiasts; Interests and Activities: The target audience is not limited to yoga practitioners; it expands to include runners, gym-goers, and outdoor enthusiasts. This customer segment values ​​premium quality, performance-driven apparel that supports an active lifestyle. For example, Lululemon’s line of yoga pants is highly sought after by individuals who attend casual and specialized fitness classes.


Similarly, their technical gear designed for running or outdoor activities resonates with those who regularly participate; Lifestyle and Values: Lululemon’s target market focuses on wellness, mindfulness, and sustainability. Consumers are looking for stylish activewear and products that align with their values, including ethical sourcing and environmentally conscious manufacturing processes. According to recent research, many Lululemon customers prioritize brands that are committed to health and sustainable practices; Income level: Another determining factor for Lululemon's target audience is higher disposable income.