The perception of low quality affects customer loyalty

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It also makes it challenging for Primark to penetrate the mid-market, where consumers may be willing to pay more for better quality. Suppose consumers see Primark as just a discount retailer. In that case, they may overlook it when looking for trendy garments or wardrobe staples, instead choosing better quality brands, thus threatening Primark’s market share. Vulnerability to supply chain disruptions Primark's business model relies heavily on a complex global supply chain to source affordable materials and produce products at lower costs.


This dependence leaves the company vulnerable to ex moldova email list ternal factors such as geopolitical issues, trade tariffs and fluctuations in material costs. The disruptions caused by the pandemic have highlighted how fragile supply chains can be; shortages and shipping delays have hampered many retailers, including Primark. Compounding this problem is the ethical scrutiny surrounding fast fashion. Customers are increasingly aware of and concerned about the sustainability and moral implications of the clothes they buy.


This growing awareness means that any adverse consequences of disruptions in the supply chain – such as labour issues or environmental breaches – could seriously damage Primark’s reputation and undermine customer trust. Regulatory scrutiny As a global retailer, Primark faces strict regulations and scrutiny from governments and consumer groups regarding its working conditions and environmental practices. Allegations of inadequate working conditions in factories and the environmental impact of fast fashion have led to PR challenges for the brand.