Why Create a Backlink Strategy?

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Do you remember a few years ago when websites were primarily accessed through direct links? Today, backlinks have gained new importance in search engine content
optimization. Backlinks do not come from your article pointing to another page, but rather a link that is strategically positioned to reach your page and comes from outside your website, when someone indicates it. Now that you understand what this strategy is, let's explain why you should adopt backlinks.

As mentioned, Backlinks are referral links to your website and there are some advantages that you can gain by partnering with other creators.

You will have referral traffic acquisition, where the reader will arrive at your website through other websites;
There will be a strengthening of the Brand , (Brand Awareness), in which your brand will gain authority by being on other websites;
Relationship building and partnership.
In addition, this strategy will make your content rank better in search engines like Google . But that's not all. Imagine that the blog that hosts your website has thousands of visitors per month. The chances of them coming to your website through authority are higher.

What Are the Types of Backlinks?
We will explain to you the 2 main types of Backlinks:

Follow;
Nofollow.
The difference between these types is that search engine bots india whatsapp number database may or may not follow the link, hence follow and nofollow. It will be followed when the link has authority, but when there is no follow attribute, the bots will not follow it. But it is important to say that both are very necessary.

How to start a Backlinks strategy?
Now that you know what backlinks are, the types and why you should use this strategy, we will show you how to start planning your partnerships.

Goals: When creating your website , you need to understand the purpose of forming backlink partnerships. You may want to strengthen your brand and domain, rank specific pages, and/or bring traffic and visibility.
Identify differentiators: You may have great content , recent research on the topics you and your partner deal with, exchange of services and tools, and the authority of your website as a lure.
Partners: You will need good partners who are related to your niche .
What are the main backlink tools?
If you've come this far, you'll probably need tools to work with Backlinks. Here are some of them:

Ahrefs : This is a complete backlink tool with a huge database. In addition, Ahrefs can evaluate your backlinks, notify you of lost links, and much more.
SEMrush : This tool stands out for its competitor analysis, improvements to your search results, and keyword research.
We hope you have understood everything so far. Have goals, understand your differences, make good partnerships, strengthen your brand and use good backlink tools.