How to develop sales channels for your company?

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The wide range of sales channels available makes it a challenge to decide which is the best way to reach consumers. That's why it's essential to know the specifics of each channel to reach the right audience.

Defining sales channels is one of the most strategic decisions for your business. Choosing the ideal sales channel requires a lot of knowledge about your products and services, your target audience , and the characteristics of each of these channels. This is because sales success is directly related to how a company reaches its consumers, how this connection occurs, and its impact.

This article will cover:

What are sales channels?
The differences between offline and online sales channels
How these channels are being combined
The ideal sales channels for your company
What are sales channels?
Sales channels are the way a company presents and offers its iran whatsapp number database products and services to consumers. These channels can be online or offline, and today, with the wide variety of options in these two formats, it is possible to combine them to expand the reach of your company, increasing and strengthening people's knowledge and sales.

Differences between online and offline sales channels
Offline sales channels are the most traditional on the market and are characterized by making sales in properties, at physical locations. Distributors, resellers, physical stores (wholesale and retail) and franchises are very well-established offline sales models. Online channels make sales digitally, over the internet, mainly through websites ( e-commerce ), social networks , marketplaces, affiliate programs, e-mail marketing and Google Adwords .

Understand online sales channels better:

E-commerce
It is the sale made through a website . The company has a stock of products and sells them online.

Marketplace
A marketplace is like a virtual shopping mall that brings together several stores. These sites take advantage of all the reach and reputation they have gained and only advertise and display products from other stores, which are responsible for the entire sales process, from receiving the order to delivery. Many sites that we consider to be independent virtual stores, such as Submarino , Lojas Americanas and Extra , are configured as marketplaces because they discreetly offer products from other stores, which are usually linked by a small notice “sold and delivered by…”

Affiliate programs
It is a model similar to that of a salesperson who receives a commission. An individual can advertise products, courses and other services on an e-commerce website and, for each sale they make, they receive a commission.

Social media
Social networks, such as Facebook , Instagram and WhatsApp , have gone from being advertising channels to sales channels. Not only because of this, but these platforms are fully integrated with sales tools, allowing consumers to be directed from a photo to a purchase button quickly and efficiently. However, the most important thing is that even before these resources were available, many small businesses not only advertised their products and services through these social networks, but also served customers, negotiated and closed their sales through these channels.

Google Adwords
These are Google ads that highlight their advertisers' products in the top positions. They generally use attractive images and short texts, which facilitates conversion.

Email marketing
As the name suggests, this is a sale made via email , or at least the attraction of demand. It is an important tool for recovering abandoned shopping carts and keeping the customer always aware of the company.

What is the ideal sales channel for your business?
Combining offline and online sales channels and defining the strategy for each of these online channels are mandatory actions to make your business profitable. It is important to understand that each sales channel has its own particularities. Therefore, there is no channel that is the best or the worst, but rather those that fit your business profile.

To make these definitions, the following must be taken into account:

Target audience
Each audience has a greater affinity with a specific sales channel. Evaluating the age range, profile and behavior of this audience is essential when choosing these channels.