5 concrete tips to improve your website’s conversion rate

[tonmoypramanik]

Traffic acquisition is one of the pillars of digital marketing because it is assumed that the higher the volume of visitors to a website, the higher the return on investment the investments made will generate.

This is a shortcut that is far too easy.

Having done a lot of traffic analysis, there is no direct relationship between the volume of visitors to a website and the amount of revenue generated by that same website.

Does this seem strange to you? Or even improbable?

To validate the performance of your digital marketing actions, there is one indicator that is essential: the conversion rate.

So you want to generate more ROI with your website? Here are 5 concrete tips to apply right now.

What is the conversion rate?
A conversion occurs when a visitor to a page on your website completes the action for which the page was designed.

This could be a purchase, a subscription to a newsletter or even the downloading of one lithuania email list of your white papers...it all depends on the action you hope your visitors will take.

To be very concrete for an e-commerce store, a conversion will be a sale. On the other hand, for a site that wants to generate leads , the conversion will take place when a visitor fills out a contact form.

The conversion rate is therefore defined as the percentage of users of your website who achieve the objective that you have previously set.

Calculating the conversion rate is extremely simple: it is the total number of conversions divided by the total number of visits (as a percentage).

improve the conversion rate of your website

Each month, our SLN Web site attracts an average of 25,000 visitors and generates 450 leads. Our average monthly conversion rate is therefore 1.8%, meaning that out of 100 visitors who enter our site, approximately 98 leave without leaving us their contact details.

Interpreting the conversion rate is very important because it helps us identify what we are doing well on our website and, more importantly, what we need to improve.

Indeed, to improve the conversion rate of our website, we must eradicate the actions that do not generate conversion but above all reproduce the actions that generate very good quality leads .

A high conversion rate means greater profitability for your online business. In B2B, a good conversion rate is around 1%. 2% in B2C.

5 concrete tips to improve your website’s conversion rate
1. Remove any elements that hinder conversion
Generally, the fewer elements competing on a page for a visitor's attention, the more likely it is that a conversion will occur.

It is not uncommon for us to encounter pages with our prospects that have too much information. Your visitor is then confused and takes an action that does not lead to a conversion.

Here, for example, we recommend removing the navigation menu from your conversion pages (Landing Pages) .

Another element that you should avoid as much as possible is the use of banner ads because they cause loss of attention and leakage of traffic to third-party sites. It is better to use these spaces for your own call-to-action buttons so that they direct your traffic to pages prepared for the conversion of your visitors.

2. Reduce page load time
A page that takes too long to load is often synonymous with the loss of a visitor to your website.

Beyond this pure loss of traffic, we note that 40% of Internet users do not return to a website if their first browsing experience was negative .

This results in a loss of traffic at time “T” associated with visitors who will no longer return to your site and a lower conversion rate.

Fast loading of your site pages is therefore essential if you want to improve your conversion rate.

Additionally, in early 2018, Google announced that page loading speed on mobile devices will now be included as a ranking criterion in its search engine.

3. Use a traffic analysis tool
The information provided by traffic analysis tools like Google Analytics is a valuable aid for anyone looking to improve their conversion rate.

With a careful analysis coupled with a little common sense, you are able to identify the pages of your website that urgently need to be improved .

As much as possible in your traffic analysis, you should cross-reference your conversion rate with the bounce rate in order to locate the places where your visitors are leaving your conversion funnel.

This way you will see which pages have the highest conversion rate and which ones have too low a conversion rate.

Some tools such as Hubpost allow you to have an extremely precise analysis of your traffic and to understand the conversion points which need to be improved.

4. Create personalized landing pages
Create specific Landing Pages for each campaign!

If you've spent money promoting a type of product, why direct the traffic generated by that campaign to a random page where the visitor might get lost?

This question may seem strange, but we have already studied paid campaigns whose objective was lead generation.

Even more than lead generation, the paid ads were created for a hyper-specific type of product. I'll give you a thousand guesses, the link in this campaign directed the visitor to the homepage.

Race results?

Several hundred euros spent, more than 1000 clicks on the ad and finally a zero on the number of conversions into leads.

If you don't create specific landing pages, you will disappoint your potential customers' expectations. They will leave your site without even entering your conversion funnel.

5. Create call-to-action buttons and make them visible
Don't hide your Call-To-Action buttons.

Or rather, make them visible.

Use your web analytics tool to find out where on your pages you get the most clicks.

This information can be easily discovered through Heatmaps . In this sense, Hotjar offers a powerful and easy-to-implement tool.

Using this information, you can then place your Call-To-Actions in the places most clicked by your visitors. This way, you can greatly improve your conversion rate.