See how to use the sales funnel in practice and increase revenue

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The sales funnel is a tool that helps marketing and sales teams guide potential consumers through their purchasing journey. It allows you to follow a potential customer from the moment they discover a company until the moment they decide to make a purchase.

This strategic model, essential to Inbound Marketing, is divided into three stages: top, middle and bottom of the funnel. Each of them has specific objectives that complement each other to achieve the common good: converting a visitor into a customer.

Are you interested? Below, we will detail the stages of the japan whatsapp number database sales funnel and give you valuable tips on how to create content for each of them. Check it out!

The top of the funnel and attraction
The top of the funnel is the awareness stage. Until then, the person was unaware that they had a problem or a need. Without demand, they would not seek any solution. It is up to you to instigate them through content on social media , blog posts and newsletters.

In this case, the idea is to provide more comprehensive content so that visitors to your blog or website become leads , offering contact information such as email and phone number. Want an example?

Imagine that you have a company that sells car tires and a blog that talks about car care. In this sense, a potential consumer was on the web researching tires and found your page.

Following the advice in one of his articles on tire wear, he checks his car's tires and realizes that he has a problem.

The middle of the funnel and consideration
What effectively defines the transition from the top to the middle of the funnel is the recognition of the problem. Here, the person is looking for ways to solve an issue and your role is to provide more technical tips. At this point, we are generally dealing with leads, since you have already provided rich content in exchange for the person's contact information.

Let’s go back to the man who noticed that his car tires are worn out. The next step for the potential customer is to search your website for ways to fix a worn tire.

Searching for various solutions to the problem, he considers repairing the tires, but finally admits that they need to be replaced. In other words, he has to make a purchasing decision.

The bottom of the funnel and the decision
The bottom of the funnel is characterized by the moment when the lead has gone through the education process and is ready to receive contact from the salesperson. It is the moment when the person knows that they will need to hire a service to solve a problem.

Let’s go back to the example of worn tires. In this last phase of the funnel, the potential consumer compares prices and reviews from several companies. After all, tires are expensive and the consumer needs to make sure they are getting the best deal.

Since he found quality content and trusted the information presented on your blog, he continued his research and discovered several testimonials from satisfied customers. Thus, he decided to buy from your company and became a customer.

What did you think of these ideas related to the sales funnel? Now that you know how to do it, it’s time to get started. As we’ve highlighted, the funnel is an essential strategy for attracting more customers and standing out in the market.