Facebook: discover 10 ways to avoid failure on the social network

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In recent years, communication has had to be readjusted in light of the changes that have come with issues of social outcry. Digital communication stands out: if a brand launches a campaign with some prejudiced content, everyone jumps on the bandwagon and writes a long text on Facebook or some other social network .

In an article published on the TPM magazine blog , Nina Lemos makes a caustic joke about how boring the world is. In one part, she writes:

Mattel, the company that makes Barbie, announced last week a line of different dolls that are closer to reality: black, chubby, short. Well, the world has become boring! It has become jordan whatsapp number database boring because girls will no longer have as a role model an anorexic blonde who would have to have her ribs removed to have that body? But do you swear? That same week, Lego launched the first disabled doll, in a wheelchair. Does that make the world boring? Really? Was it cooler back in the 70s, when we played at killing Indians at Fort Apache?

See how things are changing? Today, communicating requires even greater refinement. Whether it’s thinking about inclusion, in the sense of an advertising slogan or in the text of a blog, it’s necessary to reflect on all sectors of society.



The danger of the internet and social networks
And the internet is even more dangerous than other forms of communication. The speed at which content circulates is enormous. And this can be frightening or harmful for some companies.

A few years ago, a furniture company in Rio de Janeiro created a campaign using women in bikinis to promote its products . The internet was not forgiving and went after it. The campaign was criticized on its Facebook page, and the company responded in the worst possible way. It challenged critics to lower the company's rating on the social network. If it did so, they would donate a certain amount to the first person who criticized the action.

Everyone knows that it’s not difficult to manage your own Facebook page. Just as everyone knows that it’s very easy to fail on the social network with a single wrong comma. Talking about sexism, homophobia, racism and other types of prejudice is important nowadays. And this may be hidden in your campaign or in your business’s communication, without you realizing it.

That's why we've put together 10 actions that, when done on Facebook, could lead your business to failure. If you take all of these topics into consideration, I'm sure your communication won't be boring and you'll be able to reach an even wider audience.



Don't make gender or race jokes
Are you one of those people who loses a friend but never loses a joke? Failing to be sensitive when it comes to controversial topics will leave your brand famous on social media. Be very careful with what you create and what humor you make of it. Remember: the maxim “speak ill of me, but speak of me” can be devastating for a business.



Don't delete your mistakes and pay attention to the comments
You thought of a post or campaign that you thought was brilliant. But it wasn't well received by the public. Now you just have to delete the post, right?

Wrong!

The internet is more instantaneous and unforgiving. One wrong text and it becomes a screenshot, circulating in groups and blogs and becoming a topic of conversation.