End of Cookies: What Will Digital Marketing Be Like from Now On?

[najmulseo2020]

The end of cookies is something that Google announced some time ago its proposal to eliminate third-party cookies from its Chrome browser by 2023.

The data that websites collect from users is called cookies and helps brands better understand the profile of those who visit their site and improve the browsing experience.

The problem is that the collection and use of this data has been questioned within the context of user privacy. The issue is so important that Google Chrome, the most widely used browser in the world, announced the end of third-party cookies.

This measure contributes to the protection of personal data, but at the same time affects digital marketing strategies that in recent years have been based on browser cookies.

First-party cookies are created by the website you are visiting. They collect data such as language preferences and payment method, form information such as username and password, products stored in the cart, and more.

Third-party cookies are created by a domain taiwan phone number list other than the one you are visiting. They are generally used for advertising and marketing purposes, as they allow:

Monitor user navigation between different sites (cross-site tracking).
Target retargeting ads based on past behavior.
Publish ads on different sites in an optimized way (ad serving).

IMPACT ON THE BUSINESS AND DIGITAL WORLD
1. Impact on the Digital World:
The disappearance of third-party cookies will affect the way user data is tracked and segmented across the web. This will have implications for ad personalization and tracking online consumer behavior. Targeted advertising and attribution models could also be affected, as cookies have been a key tool for measuring the effectiveness of advertising campaigns.

2. Impact on Businesses:
Companies that rely heavily on cookies to collect data from their users and improve their marketing strategies will need to adapt to new ways of obtaining relevant information. Marketing strategies are likely to become more focused on user consent and first-party data collection through registrations and subscriptions.

3. Data Management:
With third-party cookies on the way out, the emphasis on data privacy and security is likely to increase. Companies will need to be more transparent in how they handle their users’ data and ensure they obtain appropriate consent to collect information.