Lead Generation: Why is no one filling out your forms?

[tonmoypramanik]

To put it simply, generating leads on your website is a 4-step process :

The visitor arrives on your website
He clicks a call-to-action button to get something in return
He arrives on a Landing Page
He fills out a lead generation form
And there, bingo, you have converted your visitor into a Lead.

On the other hand, if you make one of the following 4 mistakes, the visitor will never fill out your form and will leave as they arrived.

1. Your Lead Generation Forms are too Long
Have you ever experienced filling out a marathon form? 15, 20 or even 25 fields to fill in before you can then validate.

Good luck !

Leaving your contact details on a site for downloading a white paper or requesting information should be quick and efficient.

At the very least, the length of your lead generation form should be proportional to the namibia email list quality of the offer you are providing .

I recommend that you only ask for 5 to 6 essential information to measure the qualification and maturity of your Leads. No superfluous fields.

B2B lead generation conversion rate

We see every day that the B2B conversion rate, on average between 2.8 and 6% depending on the market , drops very quickly depending on the number of fields requested in your lead generation forms.

So be selective and limit yourself to crucial information.

2. Your Lead Generation Forms are not Visible
Another problem we often encounter: your website does not offer a button encouraging the visitor to go to the pages where your lead generation forms are located.

Very often, we visit B2B websites where the only link to a form is the famous “Contact us” in the menu or even in the footer .

This is clearly not enough!

If you want your lead generation forms to be filled out, they first need to be seen by your visitors.

3. You don’t make people want to fill out your forms
Why did I land on this contact form? Why do I have to fill out all these things?

And yes, in life as on the Internet, you sometimes find yourself doing several things at the same time and being pressed for time.

It's the same for your website visitor who needs to quickly understand what they have to gain by filling out your lead generation form.

To encourage the visitor to fill out your lead generation form, your page must very clearly present the added value of the reward:

convert your visitors into leads with a landing page

4. Your lead generation form isn’t tailored to your content
To the phrase “the more you know about a prospect, the better”, I will respond with a Norman answer: Yes and no!

It all depends on where the visitor is in the purchasing journey.

Buyer journey: the length of the sales cycle - Inbound Marketing

When your visitor fills out a form to access a so-called Awareness content offer, they have barely started their purchasing journey. They are not very engaged.

If you ask him for too much information and/or sensitive information, at this stage he will not fill out your form.

Your lead generation forms should be consistent with the type of content you offer to your visitors.