Leads: what are they and how can they change the reality of your industry?

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sanjida708
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Joined: Wed Dec 18, 2024 4:47 am

Leads: what are they and how can they change the reality of your industry?

Post by sanjida708 »

Every company wants to attract new customers. In marketing, planning to attract these potential customers is called lead generation. To generate a lead, a company develops strategies to capture contacts that can be converted into customers.


In this post we will explain the importance of this strategy and how to put it into practice. Keep reading and check it out!

What are leads?
Leads are different from visitors. A visitor is someone who has come to your website through search engines or social media. They may or may not have browsed the site, and the kazakhstan whatsapp number database user's identity is unknown to the company. Visitor profiles can be analyzed by tools that monitor your website's traffic. One example is Google Analytics . However, these tools do not verify information such as the visitor's name, age, or behavior.

A lead is someone who has visited your page and registered their contact information, such as email and phone number. This action is done when subscribing to a newsletter, downloading valuable materials (such as e-books) or requesting a quote. With this information, companies can assess their customer profile and conduct an ideal sales approach.

Lead classification
Leads can be classified (automatically, even) by profile and degree of interest.

The profile matches the demographic characteristics of the ideal customer for your company. As an example, we have men over 50 years old who live in São Pedro and are looking for a computer course.

Interest scoring is a score assigned to leads based on their engagement with your content. This engagement involves visiting a website, opening an email, or downloading an ebook.

Subscribing to the newsletter or requesting a quote demonstrate different levels of propensity to close the deal. This establishes different degrees of urgency for passing this opportunity on to the sales team.

Therefore, it is important to create a good marketing plan, appropriately approaching your company's target audience. The customer will be accompanied throughout their purchasing journey until they are forwarded to the sales team.

Why invest in lead generation?
By investing in strategies that aim to generate leads, you optimize the work of marketing and sales teams and increase the number of opportunities and closed deals.

When your marketing team is able to attract people to your company, it reduces the effort required to find customers and, as a result, reduces your customer acquisition costs (CAC). In addition, it only sends consumers who are ready to purchase your product or service to the sales department.

How to generate leads and qualify them in the industrial sector?
One of the most effective ways to generate leads is to define a good content marketing strategy. Blogs and email marketing are great tools for this. It is essential to define your ideal customer and produce materials that are useful and interesting to this customer profile, creating a bond with your company.

In the industrial sector, there are two audiences that can be explored: resellers/distributors and end consumers. For each of these groups, a specific type of content should be produced that addresses the specific “pains” of each one. This way, you remain present to your leads while obtaining more and more information about them, so that in the end, you can send the people who are truly interested in your business to the sales department.

A good tip for optimizing the process is to use marketing automation tools. They help classify leads, allowing you to send specific content to each segmented list, optimizing the time spent producing and sending materials and also helping you measure the results of your actions.

How to pass leads to the sales department?
There is no point in your marketing team developing a great strategy, attracting and qualifying several leads, if your sales team is not prepared to receive them. Therefore, it is very important that the two sectors are aligned.
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